About Us

Brands without good design have no meaning, authenticity, quality, positioning, and lack communication. These brands end up as discount labels.

We design global brands by creating emotion, engagement, consistency, and expression; we align our clients to the right sales channels.

We have successfully launched Chinese brands in Europe, USA and China.Vice versa, we also introduced European brands into China.

We are unique; Orange Branding integrates brand building with design execution services.

Orange Branding was founded in 1999 in Amsterdam and we have had a permanent presence in China since 2005.

Our experts are experienced professionals in brand building and marketing strategy, design management (retail, packaging, product, digital, communication), investment & business strategy.

Our Process


Brand Development

We create or reposition brands that convey the right emotion. We offer Brand research, brand naming, brand positioning, Brand DNA building combined with logo design concepts and strategic chosen brand visuals and mood boards matching the target market(s) and consumer(s).


Innovation Strategy

Using 10 steps for Innovation development we advise in an unique business logic, product systems and brand experience to make the new brand stand out, for example; new technologies to revitalise the existing products or new consumer engagement tactics online to become relevant again.


Design Management

Our strength is that we design, manage and execute all brand design and brand touch points in-house from: Logo Design, Visual Identity guide, Corporate Identity guide, Product Design (with 20 years design & engineering experience!), Packaging Design, Award winning Retail design, Web and E-Commerce Site Design. Our Design Management experience keeps the visuals consistent.


Marketing Activation

Our marketing material design and marketing support led to increased sales for our clients, by i.e. Social Media set-up for Ecommerce, Photography & Video, Tradeshow design and support, Sales Materials design, Events, Licensing, but also Sales & Distribution support.

Who we work with

Our Team

The Orange Branding team is an international team of young , talented creatives, supported with the right account and project managers. Our directors come from Delft University , one of the leading Universities for Design, Innovation and Strategy.

Our Team

Contact Us

Orange Branding B.V.
Oudezijds Voorburgwal 306
1012 GL, Amsterdam, NL


Canton Fair Tower, Rm 1204
The Westin Pazhou,
Guangzhou, China 510335