Brands without good design have no meaning, authenticity, quality, positioning, and lack communication. These brands end up as discount labels.
We design global brands by creating emotion, engagement, consistency, and expression; we align our clients to the right sales channels.
We have successfully launched Chinese brands in Europe, USA and China.Vice versa, we also introduced European brands into China.
We are unique; Orange Branding integrates brand building with design execution services.
Orange Branding was founded in 1999 in Amsterdam and we have had a permanent presence in China since 2005.
Our experts are experienced professionals in brand building and marketing strategy, design management (retail, packaging, product, digital, communication), investment & business strategy.
We create or reposition brands that convey the right emotion. We offer Brand research, brand naming, brand positioning, Brand DNA building combined with logo design concepts and strategic chosen brand visuals and mood boards matching the target market(s) and consumer(s).
Using 10 steps for Innovation development we advise in an unique business logic, product systems and brand experience to make the new brand stand out, for example; new technologies to revitalise the existing products or new consumer engagement tactics online to become relevant again.
Our strength is that we design, manage and execute all brand design and brand touch points in-house from: Logo Design, Visual Identity guide, Corporate Identity guide, Product Design (with 20 years design & engineering experience!), Packaging Design, Award winning Retail design, Web and E-Commerce Site Design. Our Design Management experience keeps the visuals consistent.
Our marketing material design and marketing support led to increased sales for our clients, by i.e. Social Media set-up for Ecommerce, Photography & Video, Tradeshow design and support, Sales Materials design, Events, Licensing, but also Sales & Distribution support.