Establishing a brand

The Challange: ZENS is a local Guangzhou company in table ware that wanted to explore the international market as the first high-segment quality table ware brand from China

Awards:
RedDot
Deliverables:
Branding, retail, digital, product design
Website:
www.zens.com

The Solution: We redesigned the brand identity, redefined the brand story, and created a new image for the product line and commerce (retail, B2B, E-commerce). In addition we are in charge of the brand management, marketing implementation and business development. We also set-up all legal, administration, trademarks, warehouse, HR, PR and operational processes overseas.

The Result: The client opened their brand head-quarter in Amsterdam October 2014 and is rolling out store concepts and retail sales within the premium price segment in Europe.

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