The Challange: Our client is a well known local logistics company in cross-border E-commerce. Orange Branding was asked to create a repositioing proposal for the company.
- Branding, retail, digital, product design
The Solution: Our insight was that for cross-border the company should have an international name and international visual identity and communication strategy. We provided name giving servces and brand design.
The Result: Wecro has been communicated outside China and has successfully created a large network of international partners to provide services for Chinese ecommerce.