Establishing a brand

The Challange: Our client is a well known local logistics company in cross-border E-commerce. Orange Branding was asked to create a repositioing proposal for the company.

Branding, retail, digital, product design

The Solution: Our insight was that for cross-border the company should have an international name and international visual identity and communication strategy. We provided name giving servces and brand design.

The Result: Wecro has been communicated outside China and has successfully created a large network of international partners to provide services for Chinese ecommerce.

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