Establishing a brand

The Challange: Our client is a OEM and wanted to create a new brand that would operate international. Orange Branding was asked to discuss the posibilities to help the client from idea to market and sales.

Branding, retail, digital, product design

The Solution: Orange Branding created the brand name, logo, visual identity, Ecommerce solutions, marketing materials, product collections, photoshoots and launched the new brand as registered Dutch company from Amsterdam at the Ambiente in Frankfurt.

The Result: Vlando, was break-even in 20 months and sells internationally via agents and wholesellers, online via ecommerce channels and in China via retail and online. In China Vlando is considered as premium brand.

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