The Challange: Vpack is the new brand of a Dong Guan paper factory. Orange Branding was asked to create the brand from idea to market.
- Branding, retail, digital, product design
The Solution: Orange Branding created the brand name, logo, visual identity, Ecommerce solutions, marketing materials, product collections, photoshoots and launched the new brand as registered Dutch company from Amsterdam at the Ambiente in Frankfurt.
The Result: Vpack, was break-even in 18 months and sells internationally via agents and wholesellers, online via ecommerce channels and in China via retail and online.