Establishing a brand

The Challange: Windoor Fair approached Orange Branding to rethink and finetune the recognisability of the 20 years old tradeshow attracting international visitors and attract potential partners.

Branding, retail, digital, product design

The Solution: Orange Branding provided strategy, design, design management and marketing services to align the identity of the expo, rename the fair as BestExpo and provide new partnerships for the fair.

The Result: BestExpo has a considerable better consistent identity that communicates clearly the industry it operates in and has been successfully hold year on year.

Start the process